Ethiopian Prime Minister Abiy Ahmed appears unwilling to abandon his offensive against the Tigray People’s Liberation Front (TPLF) without fully exhausting a military response. As the conflict enters its third week with no end in sight, the offensive risks both damaging Ethiopia’s attractiveness as an investment destination and escalating into a significant regional conflict. A protracted and deadly conflict with human rights violations risks undermining Abiy’s reputation as a liberal-minded and reform-oriented leader following his historic peace agreement with neighboring Eritrea in September 2018, which has since boosted Ethiopia’s attractiveness to foreign investors. ...